Cardiff based songwriter, multi-instrumentalist and producer.
Alexander has been called one of the most exciting musical talents to emerge from the South wales music scene recently (Entertainment South Wales). Raised in a house of 70's pop and rock music with a blues loving uncle and a virtuoso jazz musician for a guitar teacher, Alexander's influences are almost endless. Finding his feet the moment his guitar teacher Guy taught him how to play "Smoke On The Water", Alexander went on to play in both rock and pop groups as well as working events bands in his late teens. One of the highlights of these years saw Alexander play on the official 2009 Children in Need album alongside the likes of Brian May, Nick Mason and Paloma Faith (to name a few) before shooting a music video for this release at the world famous Abbey Road Studios. As a Result of his eclectic musical background, when asked to describe his style, Alexander says it is hard to pin down. "All my music is based in pop of some form, though one minute I'll throw in a heavy riff, and the next song I write could be an acoustic-folk inspired track." The one consistent across all of Alexander's music is the love of rhythm and an ear worm of a melody and so, faced with this collection of genre spanning ideas, Alexander turned his gaze to songwriting in 2017. "Being able to focus on writing was very freeing," He says, "it meant I wasn't worrying about whether a song suited my band or not and it opened up the ability to collaborate with a host of amazing new singers and instrumentalists." Past songs have been described as "startlingly sophisticated uplifting pop music" (Adam Walton, BBC Radio Wales) and "sophisticated funk pop that recalls Steely Dan and Fleetwood Mac if they ever put four to the floor" (Wales Online). With 2017 being one of his most Prolific periods of writing, Alexander is looking forward to a 2018 full of new music releases